PROGRAM OVERVIEW
Milk Money PERKS Program
Target Audience: Retailers of Midland Farms’ milk products
Key Incentive: For every 9 units of Midland Farms milk products purchased, the customer receives one half gallon free.
Retailers sign up for the Milk Money PERKS Program. Each retailer is given an account where their purchases and points are tracked.
POINT SYSTEM
- For every half-gallon jug of Midland Farms milk bought, the customer earns 1 point. Once a customer accumulates 9 points, they are eligible for a free half gallon.
- The free jug will be of the same size and type as the most frequently purchased variety among the 9 qualifying purchases.
- The free jug reward is automatically applied to the retailer’s next order after reaching the 9-point threshold.
- Retailers can track their points and rewards through the digital loyalty card in their wallet.