Midland Farms Announcement
Midland Farms has some very exciting news to share with you!
We are rolling out a brand-new product that will set us apart from our competitors. With your partnership, together we can launch it into the market and truly stand out.
Introducing: Thr5ve 1.5% Milk
Thr5ve 1.5% Milk will be available in the Junior (61 oz) size. This product stands out because of its added health benefits compared to conventional milk products. Packed with DHA Omega-3s, extra protein, and fortified with Vitamins A and D, Thr5ve 1.5% has a smoother texture and tastes even better than 2% milk—with 25% less fat.
Thr5ve has been vigorously tested and exceeds all boiling, frothing, cooking, and taste standards. We are currently applying for WIC approval and expect to receive it shortly. Best of all, it will be offered at the same price per unit as 2% milk.
Exclusive Bronx Launch Promotion
Midland Farms would like to launch Thr5ve in your eight Bronx stores with an amazing promotion:
“Buy any size Midland or Farm Fresh milk product and receive one Thr5ve 1.5% Junior FREE (while supplies last).”
This promotion will run for four weeks, making Thr5ve free to every customer who purchases Midland or Farm Fresh milk. Midland Farms will provide you with all necessary promotional materials, including window signs, clings, and (if desired) shelf talkers or stand-alone displays to showcase the product. Please share your ideas so we can work with our design team to create the most impactful presentation.
Featuring this promotion in your weekly sales flyer for four consecutive weeks will bring customers in for the free product, boost sales of other grocery items, and introduce consumers to Thr5ve. Once they try it, we’re confident they’ll love it. Thr5ve will be exclusive to Midland Farms customers, and consumers will know that the only place to get it in their area is Western Beef.
Supply & Distribution
Midland Farms will allocate approximately 350 cases per week of Thr5ve 1.5% Junior (61 oz) to be distributed evenly across your Bronx locations, based on individual store sales averages. Deliveries will be made as part of your three standard weekly shipments.
This offer is valid exclusively in Bronx stores for the initial four weeks. Afterward, we will evaluate the promotion’s success to determine whether to extend it to some or all Western Beef stores.
Once the four-week promotional period concludes, Thr5ve will be priced the same as your current 2% HG milk.